The symposium is an inter-college event where students openly discuss the topics explored within each college’s respective theme.
Every RC student will give either a Presentation or a Poster - either as a group or as an individual project. Every RC student will also be an audience member.
At Registration, you will receive a name tag with your schedule on it. The Symposium is organized into two, concurrent, sessions: Session I: 1:40 p.m. - 3:00 p.m. & Session II: 3:10 p.m. - 4:30 p.m. Schedule overview is as follows:
1. The consumer perception of risk and the actual risk of GMO - Kimseang Am The consumer perception of risk is not totally the actual risk of GMO. I will present the truth and myth of GMO, the detail process of the genetic engineering, the scientific finding, benefits and drawbacks of GMO on consumer health, environment and economy.
2. How Advertising on Social Media Affects Consumer Behavior - Sarah Frischman The most prominent way advertisers use social media to influence consumers is through an emotional response; ads that can evoke feelings within the consumer are more likely to persuade the consumer to purchase that product. Consumers are also affected by social imaging, where ads utilize commonly understood social beliefs to get the consumer to buy the product. A brand is also linked to lifestyles and attributes that contribute to an overall image, one that can be used to attract consumers. Consumers are also indirectly affected by implicit social media advertising that allows consumers to remember brand names and product information without them knowing.
3. Autonomous Vehicles in Public Transportation - Jazmin Ramirez This presentation is about the rationale of creating autonomous vehicles for use in public transportation, such as self-driving buses and tractor-trailer trucks. Moreover, it focuses on the social, safety, and economic impact self-driving vehicles will have on society.
4. Cracking the Case: DNA Technology in the Field of Forensics - Joanna Raup-Collado DNA technology has come a long way since its first use as forensic evidence in 1985. With rapidly emerging technology, crimes whose closings seemed to have no end are now able to easily be solved. By providing hard evidence for cases and eliminating the potential issues that arise from the psychological phenomena of false memory, advancements in DNA technology show promise in improving our justice system and ensuring the finding of the correct criminal. Nevertheless, concerns have risen with potential misuse and unknown storage of DNA. Could this easier way of cracking a case compromise our privacy as a society?
